• Hitachi Rail’s world-first digital transport app, 360Pass, enters full commercial
service to connect Genoa’s entire public transport infrastructure
• App is available to all 600,000 citizens and the 3,500,000 annual visitors to
Genoa following a year-long successful trial
• Upgraded service also now includes automatic access to lowest possible
weekly fares for trains carrying passengers to and from Genoa from across
Italy
Genoa, 31 July, 2023 – Hitachi Rail’s world-first 360Pass app, connecting Genoa’s entire
public transport infrastructure, is now available to all 600,000 citizens and the 3,500,000
annual visitors, following a new agreement with the city’s transit authority, AMT.
Having completed a successful year long trial, the 360Pass app, known as GoGoGe in
Genoa, will transform multi-modal transport across the city. The service offers every person
living or visiting Genoa the possibility to plan, book, and pay the cheapest fare for multimodal
trips by integrating the city’s public and private transport system. It is available from this
month and is completely free to download.
The service offers users the possibility to plan, book, and pay for multimodal trips by
integrating the city’s public and private transport system. In total, 663 buses, 2,500 bus
stops, the metro line used by 15 million p.a., two funiculars, one historic hillside railway, 10
public lifts and two suburban bus routes that span 50km, have been connected.
App users also have the power – via the touch of a button on their mobile phones – to hire an electric
car, pay for parking or find an e-moped.
The 360Pass app ensures passengers have access to the fastest and most convenient
multi-modal route options and real time journey updates. It also allows passengers to check
how busy bus services are through the app and choose less crowded services as desired.
Underlining the value of this technology, a recent study commissioned by Hitachi Rail on
global attitudes to public transport found that 73% of people would be more likely to travel on
public transport if they could see live information on crowding levels on services.
The app has eradicated the need to queue to purchase a traditional paper ticket ever again;
or download multiple apps for different transport services. The 360Pass connects 5G
Bluetooth sensors placed on services and stops around the city to identify when a passenger
with the mobile app has boarded, how far they have travelled and when they disembarked.
This allows users to pay the best possible fare even when using different transport means.
In addition to the commercial launch, through a new partnership with Trenitalia (Ferrovie
dello Stato Group), app users will be able to travel on regional and intercity trains as well as
public transport in the Ligurian capital. Users will also now be able to get the best weekly
rate for their trips.
The app will automatically detect when the cost of the user’s travel across the city’s bus,
tram and metro services has reached that of a weekly travel card: 17,50 Euro. At that point,
it will be possible to travel free of charge for the rest of the week and no further costs will be
charged to the user. This will enable regular transport users to make substantial savings, for
example, a passenger that takes the bus and metro to work and back five days a week
would automatically save €12.50 with the weekly travelcard.
Alessandro de Grazia, Group Head of Digital Sales and Smart Ticketing, Hitachi Rail, said:
“This is a major achievement in our ground-breaking work to digitally connect a city’s entire
public transport infrastructure. Our completely-free to use, 360Pass app transforming how
people travel. For the first time, a person can plan, book and pay for a multi-modal journey
involving inter-city trains, trams, buses, metros and e-scooters all through one app.
“This app facilitates travel from the private car to public transport for both the 600,000
residents of Genoa and the 3,500,000 visitors who flock to the city. Its power and simplicity
is helping the city reduce emissions and congestion”.
Since July 2022, Hitachi Rail has been using its smart mobility suite called Lumada
Intelligent Mobility Management, to digitally connect public and private hire transport in
Genoa via its 360Pass app.
The GoGoGe app is the result of a partnership between Hitachi Rail, AMT and the
Municipality of Genoa, aimed at encouraging the use of public transport and the hiring of
electric vehicles by also offering solutions to meet the last-mile needs of Genoa’s many
passengers.
ENDS
Notes to Editors
• Hitachi Rail spokespeople are available to provide additional comment or interview
upon request
About 360Pass App
Technology offers a way to reduce the reliance on private vehicles – helping the municipality
to meet its goals for congestion relief and reducing emissions – while optimising costs and
the provision of transportation across the region.
In addition to the 360Pass mobile app for passengers, the Lumada Intelligent Mobility
Management suite gives operators the ability to connect, scale and optimise their city’s
entire transportation network in real time.
The over 7,000 Bluetooth sensors installed in Genoa allow the creation of a “digital twin” of
the region’s transport and passengers’ end-to-end multimodal journeys. This real-time
electronic map of how the city is moving is a powerful tool to allow operators to optimise
services, timetables and create a system that better accommodates the changing peaks and
troughs in passenger demand. It can identify the issues that deter public transport usage,
such as congestion, emissions, crowding or gaps in services.
In addition to smart ticketing, the suite can combine solutions to help operators control traffic
flow and service patterns in real time, allow operators to react more effectively to disruption
or large scale events (concerts or sporting) happening across the city. Further, by joining up
information about the level of emissions and congestion in different geographical area, it
allows operators to make smart decision about where to target electrification of services first
and prioritise locations for charging for e-bus and e-car fleets and infrastructure.
About Hitachi Rail
Hitachi Rail is connecting the future of mobility – helping every passenger, customer and
community enjoy the benefits of more seamless, sustainable journeys. The company’s
pioneering technology enables more than 18bn passenger journeys every year and helps to
safely transport millions of tonnes of freight.
As a trusted partner to operators around the world, Hitachi Rail delivers every part of the
railway, from manufacturing and maintaining high speed bullet trains to digital signalling
infrastructure and more.
Hitachi Rail is delivering value for its customers through Digital Transformation. The
company’s new Smart Mobility and Digital Asset Management solutions are cutting costs,
carbon and congestion, while offering more choice and convenience to passengers than
ever before.
Hitachi Rail is becoming a climate change innovator by innovating greener products with its
customers – such as battery trains, and through its commitment to reduce its own
CO2 emissions to net zero by 2030.
Hitachi Rail’s reach is global, but its business is local – with success built on investing in the
people and communities that it serves. With over 14,000 employees in 38 countries, the
company is growing and looking to recruit diverse talent now.
Find out about more by visiting hitachirail.com or hitachirail.com/careers/
